Be Golden, Here
to Start
The Next
50 Years
50 Years of ASEAN-Japan Friendship and Cooperation
Celebrating 50 remarkable years of friendship and cooperation, Japan and ASEAN (Association of Southeast Asian Nations) have established an enduring partnership since the Japan-ASEAN Synthetic Rubber Forum in 1973. This relationship has grown to promote peace, stability, and prosperity in the ASEAN region, expanding beyond business into areas like culture, youth exchanges, tourism, and sustainability initiatives.
In 2023, as we celebrate the 50th Year of ASEAN-Japan Friendship and Cooperation, the Mission of Japan to ASEAN and the Japan-ASEAN Integration Fund (JAIF) will lead various engaging programs. These events will reflect our shared values and commitments to collaboration in areas including maritime cooperation, connectivity, SDGs, and economic and other possible area of cooperation.
Join us in these landmark celebrations, including the ASEAN-Japan Fair, the Golden Mission, and the Golden Friendship Fun Walk & Run. Together, we move towards a new era of collaboration and understanding.
Official Logo and Catchphrase
Official Logo
The logo design, by Masaya Tanabe, features for ensuring the friendship that ASEAN and Japan have built, and it will be continued for many years to come by a red circle which symbolizes the Japanese flag is wrapped in a Mobius ring of ribbons of the ten bound stalks of rice which represent the member states of ASEAN in the ASEAN emblem. The Blue waves below represents the Ocean which connects Southeast Asian countries and Japan, which expresses the hope for each country will enjoy the rich benefits from the Ocean together, and connects friendship and cooperation to be built together.
Official Catchphrase
"Golden Friendship, Golden Opportunities” celebrates the ASEAN-Japan relationship in 2023. Over the span of 50 years, nurturing friendship and fostering a productive and cooperative relationship, Japan and ASEAN have woven strong bonds. Amid signs of economic recovery from the pandemic, we hope that, with the golden friendship between Japan and ASEAN, we can once again have golden opportunities for the next 50 years. The catchphrase was created by Marlon Villones Guerrero.
